Deb
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Tuesday, August 19, 2008
You Don't Need News To Get Great PR
Its easy to get caught into Authentic Balenciaga Clearance Yahoo trap of thinking that because you dont have any news there is no scope for PR. That is not the case, there are many opportunities out there to get great coverage in the press and media by doing a bit of PR without having a news story you just need to know where to look. Here are five ideas to get you started:
* You are an expert in your specific field. That makes you a valuable commodity as far as the press and media are concerned. Think about the questions you get asked regularly chances are there is scope there for approaching the press and media with the answers to those questions. Thats not a news story but information that is relevant to the audience.
* Approach journalists on the back of other peoples news stories. Ask whether you can provide comment on a particular story. If so, then track it and be the first to make contact with the key journalists that are covering it.
* Look at your area of expertise and how it relates to seasonality. Are there particular points in the year where your expertise would be relevant and useful for the press and media? For example, if you offer insurance then you might be able to find an angle as Summer approaches advice for those travelling abroad etc.
* Think about consumer life stage are there particular times when consumers think about your product or service? Mortgage advice might be relevant for those looking to buy their first home; those that have just had children might think about insurance, security and making a will. There are common stages that many people go though schools, exams, looking for a job, learning to drive, financial planning, renting/buying somewhere to live etc. Think about what is relevant to your business.
* Look at you personal story and what you have achieved. Journalists are crying out for personal accounts and real life stories that are relevant to their readership. If youve done something for a client that is unusual, or beyond the call of duty, then that is useful too interesting stories dont have to be news.
Each of these approaches will get you PR results the important next step is to package your idea and present it in the right way to get noticed by the right journalists.
Using PR to Prada Handbags Online your profile and protect your reputation can help you influence the audiences that are important to you - I invite you to access more free articles, tips and information on this and other subjects by visiting the 'free stuff' section of the website - http://www.profilematters.co.uk/resources.php
You can also receive regular advice, support and information by signing up to the newsletter via the website as well as accessing the DIY PR Toolkit, designed to give businsses a step-by-step approach to doing their own PR.
Debbie Leven - Profile Matters - PR Consultants UK
Posted by bobbidmzmspy | 8:28 AM | E-mail this post 
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